Monday, October 10, 2016

Sony MIX's Dhun Project: #GivingBackToMusic

Sony Mix, the very renowned Hindi music channel with the collaboration of Sony Pictures Networks aim is to spread the awareness about the ‘The Dhun Project’ to as many people out as possible by initiating the #DhunProjectChallenge on various social media platforms.

One-of-its-kind initiative- 'The Dhun Project'

The main purpose of The Dhun Project is to give back to the country’s musical ancestry by raising funds to empower musicians & educate across levels. It aims to recognise forgotten musicians of the industry and help them live with dignity.

Mr. Roshan Ali – a veteran Dholak player is The Dhun Project Ambassador for this year, wherein, Sony MIX pledges to support him financially with INR 10 lakh. Check out his story here:

The business head of Sony MIX took the message of ‘The Dhun Project’ to as many people as possible by initiating the #DhunProjectChallenge where users had to hum a tune and upload their video by nominating atleast 5 friends on various platforms to spread the word. 

Many known celebrities like Akriti Kakkar, Sunidhi Chauhan, Aparshakti took up the challenge along with many others users.

 The Dhun Project had two hashtags trending on Twitter- #GiveBackToMusic and Dhun Project Challenge where supporters showed their support

So, if music has also touched your life in some way, then you can also contribute generously and your contribution will help musicians in a significant way.

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